Despite all the internet hype,
Lana Del Rey is just a gif on your tumblr dashboard. She's like a pretty actress who woke up one day deciding to make a pop album (
Scarlett Johansson, anyone?), and it would be more enjoyable had the record belonged to such a genre of wannabes. The production is well done with beats and string arrangements that make tracks such as "
Diet Mountain Dew" and "
Radio" worth a listen. Unfortunately, Miss Rey doesn't take any risks and with little connection to the music, leaves us dragging along--almost wanting to help her create something better in the future. Until then, I plan to ignore her wallpaper music the next time I'm eating a Panera bread bowl.
By Natalie Burris; January 31, 2012
Born To Die on VINYL is available for Pre-Order from
Insound via
Interscope HERE